Australia: Kmart Wishing Tree Appeal
Helping families in need this Christmas.
Website: http://www.kmart.com.au/community/wishingtree/default.asp
How does it work?
Australia’s largest Christmas gift appeal, the Kmart Wishing Tree, celebrates its twenty first year this Christmas.
Established by Kmart, the Wishing Tree supports some of Australia’s largest welfare organisations - The Salvation Army, The Smith Family (NSW, Vic and WA), The Brotherhood of St Laurence (Vic) and Charity Link (a group of charities in Western Australia.
Since its inception, the appeal has distributed more than 4.14 million gifts over the past 20 years. This year the appeal aims to collect over 350,000 gifts for people in need.
Now an Australian Christmas tradition, the Kmart Wishing Tree Appeal is heavily relied upon by welfare groups to service the needs of their clients at Christmas time. So please help share the spirit of Christmas with someone in need because everyone deserves to have a good time at Christmas!
The 2008 Kmart Wishing Tree Appeal will run from 14 November until Christmas Eve.
Giving Is Easy...
Place a gift under the Kmart Wishing Tree
To participate in the appeal simply place a gift under the Christmas Wishing Tree located at the front of any Kmart store. Take a gift tag from the tree that identifies the age and gender of a suitable recipient and place it with your gift. Welfare groups associated with the appeal collect the donated gifts each week from Kmart stores and distribute them to people in need.
Or make a cash contribution
As an alternative to donating a gift, people can make a cash contribution at any Kmart store register. One hundred per cent of cash contributions are converted by Kmart into Kmart gift cards at the request of our charity partner. These gift cards are then distributed to people in need by the associated welfare groups, allowing appeal recipients to choose their own Christmas gift.
Get your school or workplace involved
Gifts do not need to be purchased at Kmart. Encourage a collection at your school or workplace and then take the gifts into your local Kmart store. It is a great exercise in giving and helping others at Christmas time.
Gift in lieu
Why not give a gift to the Kmart Wishing Tree Appeal on behalf of a loved one. Instead of buying a gift for someone place a gift under the Wishing Tree. Remember to take a thank you card and hand that over instead of a gift so that that they can share in your good deed.
Labels: Gift Giving Schemes